BBA (Hons.) - Branding and Advertising
The Chandigarh University BBA (Hons.) Branding & Advertising program is designed to build strategic thinking, creativity as a brand builder, and the expertise needed to work in advertising, brand management and digital communication. A balanced curriculum combines solid business fundamentals with specialised knowledge in branding, advertising, media management and marketing communication. AI-assisted strategy development, live projects, industry visits and experiential learning develop the creative, analytical and strategic thinking that effective brand experiences are built on.
The branding and advertising industry is changing fast on the back of new technology, social media and shifting customer behaviour. The course equips students to take advantage of opportunities across advertising agencies, media companies, digital marketing firms, start-ups and corporate marketing divisions. Demand keeps growing for skills in digital marketing, content creation, brand management, media planning and influencer marketing.
Build campaigns for real brands using concepts developed by international advertising agencies, and learn to develop, pitch and execute them.
Work with Google Ads, Meta Ads, search engine optimisation tools and the analytics products leading marketers use every day.
Learn how AI lets businesses personalise products and services, recommend based on past interactions, and target customers by interest.
Leave with a portfolio of campaign work, marketing strategies and creative assets that employers actually want to see.
Students earn industry certifications across digital marketing, brand management, media analytics, SEO, Google Ads, Meta advertising platforms and AI-based marketing technology, validating practical ability to employers across advertising, media and corporate marketing.
Graduates of Chandigarh University Uttar Pradesh, and where they were placed.
The projects and mentoring here prepared me for the interviews long before placement season began.
Vandana Chauhan
Palo Alto Networks · ₹54.75 LPA
Industry sessions every semester meant I walked into my first job already knowing how teams work.
Harsh
Amazon · ₹45.50 LPA
My faculty pushed me to build real things, and that portfolio is what recruiters asked about.
Shanaya Trehan
Microsoft · ₹42.00 LPA
The placement cell treated every mock interview like the real one, and it showed on the day.
Mansi Diwedi
ResMed
Learning alongside AI tools from the first year gave me an edge I did not expect.
Eeshika Dwivedi
Kanerika
The projects and mentoring here prepared me for the interviews long before placement season began.
Akanksha Singh
Nestlé
Industry sessions every semester meant I walked into my first job already knowing how teams work.
Pranjal Singh
Taggd
My faculty pushed me to build real things, and that portfolio is what recruiters asked about.
Adhishri Agarwal
Caelius Consulting
Chandigarh University, Uttar Pradesh, is a premier institute of higher education and innovation. The university stands as a testament to world-class education, where the new-age programs are led by expert faculty who shape young minds into future leaders.
At the Uttar Pradesh Campus, our seasoned faculty, distinguished for their academic excellence and industrial experience, works around the clock to create a future-ready workforce. With the help of cutting-edge technology, including AI-driven platforms and pioneering research, we aim to prepare our students for the challenges and opportunities that the professional world holds.
We offer meticulously designed programs in emerging fields like Artificial Intelligence and Data Science, equipping students with the skills and knowledge needed to thrive in the rapidly changing workforce ecosystem. Sustainability is at the core of our values, and our campus draws energy-efficient infrastructure, ensuring a sustainable environment for generations to come in line with the sustainable development goals of the United Nations.
Chandigarh University, Uttar Pradesh, is a premier institute of higher education and innovation. The university stands as a testament to world-class education, where the new-age programs are led by expert faculty who shape young minds into future leaders.
At the Uttar Pradesh Campus, our seasoned faculty, distinguished for their academic excellence and industrial experience, works around the clock to create a future-ready workforce. With the help of cutting-edge technology, including AI-driven platforms and pioneering research, we aim to prepare our students for the challenges and opportunities that the professional world holds.
We offer meticulously designed programs in emerging fields like Artificial Intelligence and Data Science, equipping students with the skills and knowledge needed to thrive in the rapidly changing workforce ecosystem. Sustainability is at the core of our values, and our campus draws energy-efficient infrastructure, ensuring a sustainable environment for generations to come in line with the sustainable development goals of the United Nations.
The laboratories and teaching spaces students on School of Business’s programmes work in.
1 of 6: Communications and Language Lab
| Course | L | T | P | C | CH |
|---|---|---|---|---|---|
| Principles of Management | 3 | 0 | 0 | 3 | 3 |
| Marketing Management | 3 | 0 | 0 | 3 | 3 |
| Principles of Micro Economics | 3 | 0 | 0 | 3 | 3 |
| Business Communication | 2 | 0 | 0 | 2 | 2 |
| Business Mathematics and Statistics | 3 | 0 | 0 | 3 | 3 |
| Foundations and Applications of AI & ML | 2 | 0 | 0 | 2 | 2 |
| Introduction to SDGs | 2 | 0 | 0 | 2 | 2 |
| Skill Lab: Communication Skill Lab | 0 | 0 | 2 | 2 | 4 |
| Total | 18 | 0 | 2 | 20 | 22 |
L lecture · T tutorial · P practical · C credits · CH contact hours
| Course | L | T | P | C | CH |
|---|---|---|---|---|---|
| Organizational Behaviour | 3 | 0 | 0 | 3 | 3 |
| Principles of Macro Economics | 3 | 0 | 0 | 3 | 3 |
| Financial Accounting & Reporting | 3 | 1 | 0 | 4 | 4 |
| Introduction to Branding & Advertising | 3 | 0 | 0 | 3 | 3 |
| Human Resource Management | 3 | 0 | 0 | 3 | 3 |
| Open Elective – I (MOOC) | 0 | 1 | 2 | 3 | 5 |
| Digital Business Environment | 2 | 0 | 0 | 2 | 2 |
| Skill Lab: Branding & Advertising Basics Lab | 0 | 0 | 2 | 2 | 4 |
| Value Added: Indian Knowledge System / Ethics / UHV | 2 | 0 | 0 | 2 | 2 |
| Total | 19 | 2 | 4 | 25 | 29 |
L lecture · T tutorial · P practical · C credits · CH contact hours
10+2 with 50% marks in aggregate or its equivalent examination in any stream conducted by a recognized Board / University / Council.
| Program Fee | Amount (per semester) | Duration |
|---|---|---|
| Semester Fee (For Indian Students) | 81000/- INR | 4.0 Years |
| SAARC Fee | 114000/- INR | |
| International Fee | 2200/- USD |
CUCET - 2026 rewards your academic brilliance with global opportunities & extraordinary assistance with upto 100% Scholarships.
| Parameters | CUCET Scholarship Amount | Amount to pay after CUCET Scholarship |
|---|---|---|
| 90.01 - 100 | 81000 /- INR | NIL |
| 80 - 90 | 40500 /- INR | 40500 /- INR |
| 70 - 79.99 | 32400 /- INR | 48600 /- INR |
| 60 - 69.99 | 24300 /- INR | 56700 /- INR |
| 50 - 59.99 | 20250 /- INR | 60750 /- INR |
| 40 - 49.99 | 12150 /- INR | 68850 /- INR |
| Parameters | CUCET Scholarship Amount | Amount to pay after CUCET Scholarship |
|---|---|---|
| 90.01 - 100 | 81000 /- INR | NIL |
| 80 - 90.00 | 32400 /- INR | 48600 /- INR |
| 70 - 79.99 | 24300 /- INR | 56700 /- INR |
| 60 - 69.99 | 16200 /- INR | 64800 /- INR |
| 50 - 59.99 | 12150 /- INR | 68850 /- INR |
| 40 - 49.99 | 8100 /- INR | 72900 /- INR |
Companies that recruit at Chandigarh University, Uttar Pradesh.
Milestones and projects across Chandigarh University, Uttar Pradesh — open to students of every school.
01 — Kuldeep Yadav · CU
International cricketer Kuldeep Yadav joins CU Uttar Pradesh as a student, and launches the CU Sports Scholarship for talented athletes.
02 — Campus Tank · Uttar Pradesh
Campus Tank Uttar Pradesh backs student founders with real capital, mentorship from industry stalwarts and incubation from CU UP itself.
03 — India AI Convergence · 2026
CU UP hosted India AI Convergence 2026, an official run-up to the Union Government’s AI Impact Summit, with 50+ experts from 5 countries.
04 — AI Impact Summit · Bharat 2026
Chandigarh University, Uttar Pradesh joins University Canada West (Canada) and Canterbury Institute of Management (Australia) at the AI Impact Summit 2026, leading the global conversation on “Faculty Futures 2035, Global Roadmap for Human-Centred AI Education”.
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In Engineering B.Tech, there are in total of 35 Courses in which 4 Courses are Collaborative. You can find all the course details in the Program menu
Yes, the university provides transport services covering major routes across the city. Bus passes can be obtained from the transport office at the beginning of each semester.
The university enforces a strict zero-tolerance policy against bullying, ragging, and harassment. Any violations should be reported to the anti-ragging committee immediately.
The MBA (Flagship Program) is a 2-year integrated postgraduate program which focuses on developing future ready leaders, who are analytical, digitally savvy and possess excellent decision-making ability. The Flagship program combines basic business fundamentals and covers emerging domains like Digital Marketing, Business Analytics, FinTech, Artificial Intelligence in management and sustainable business practices. This program emphasizes the need for an immersive learning experience where students get engaged in live projects, industrial immersion and collaborative learning environments.
The MBA in Applied Finance from Chandigarh University, in collaboration with PwC, develops solid financial skills alongside strategic understanding. The program puts financial theory into practice using real business cases across corporate finance, investment management, financial statements and risk management. Students build analytical and decision-making skills through case studies, financial tools and interaction with industry, and graduate able to work in a demanding financial environment and to excel in both corporate finance and consulting.
Chandigarh University, Uttar Pradesh offers an MBA FinTech program in collaboration with NSE Academy, bridging the gap between the finance and technology sectors. The course brings together traditional management skill with emerging technologies such as Artificial Intelligence, blockchain, algorithmic trading and digital banking. Students work in live trading labs, gain experience of current markets, and take on projects drawn from real industry situations to understand how financial systems operate. The program develops the analytical, technical and strategic capability to thrive in a fast-changing FinTech and BFSI environment.
Sign up or Register for CUCET by providing basic details (Name, Email ID, Mobile No., State, Gender, and Password). Your Email ID will serve as your Username for the portal, while you will set your password upon registration.
Sign After successful registration, you will receive a confirmation message on your registered contact number and email. Use the username and password to log in to your CUCET account.
You become eligible for admission into Chandigarh University after clearing the CUCET examination. Following your attempt at CUCET, the result will shortly be intimated, based on which you can submit your application for admission and avail merit-based scholarship.
